All You Need is a Good Idea!: How to Create Marketing by Jay H. Heyman

By Jay H. Heyman

In All you would like is an efficient suggestion, Jay Heyman exhibits you the way to create robust advertising and marketing and advertisements principles that may dramatically raise revenues in your company. ideal for marketers and small enterprise owners?or operators of any measurement company, for that matter?this important advertising and marketing source can assist any company stand out on the market, construct higher industry proportion, achieve exposure, and scare the pants off the contest. This booklet is definitely the right advisor to making really robust advertising messages.

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Making large agencies nervous since 1993. 2. Our business is growing your business. 3. Do you know how much a large agency would charge for the stuff we do? 4. Small agency thinking. 5. Scaring large agencies since 1993. 6. The small agency that makes you look big. 7. Big agency intelligence. Small agency smarts. 8. Big agency thinking. Small agency guile. 9. Twice as large as a one-man shop. If we had done what I encourage you to do — develop a strategy first, develop ideas later — then the elimination process would have been a lot simpler.

Idea for Sharp. Think about what else you could do with the idea. Not only for different versions of the print ad or the TV commercial. Think about other marketing opportunities. You could create phone message pads with the word “Sharp” already printed near the time field to help reinforce the name. Or distribute a brochure with the secrets of how to be punctual, sponsored by, who else . .? Why wasn’t it ever used? Simple. The client had recently produced a commercial and had no need at that particular time to actually think about doing any new marketing.

Adds Dave Sanabria, marketing communications manager for Ford Motor’s Edge: “Let’s face it. There is lots of advertising out there. ” If automobile manufacturers, who throw millions and millions of dollars into marketing their products, realize it is not the budget but the need for breakthrough ideas, who am I to argue? A good idea gives your company a unique and enduring identity. An idea can provide your company with positioning that helps you stand out in a notoriously crowded marketplace. It gets you noticed, shows people who you are, sells products, and builds market share.

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