Advertising and Society: An Introduction by Carol J. Pardun

By Carol J. Pardun

Now revised and up to date to mirror the influence of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of advertisements and its impression on society.

  • Expanded with 5 new chapters masking the impression of rising applied sciences, together with the evolution of Direct to shopper (DTC) pharmaceutical ads; product placement in numerous media; and the becoming intrusiveness of net marketing
  • Explores a huge variety of issues together with alcohol, tobacco, and intercourse in advertisements; the professionals and cons of adverse political ads; advergrames; and using stereotypes
  • Examines the influence of advertisements via its specified ‘point/counterpoint’ layout –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends immense readability to the topic, uniquely balancing feedback and perform inside of one text
  • Includes chapter-level overviews and summaries of the subject heritage and key concerns, besides student-friendly positive factors reminiscent of rules for papers and questions for discussion

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Extra resources for Advertising and Society: An Introduction

Example text

W. and Albion, M. S. (1980). The impact of advertising on the price of consumer products. Journal of Marketing 44: 17–35. Gaerig, A. (2010). The new economics of advertising: The theory of relative constancy reconsidered. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), Aug. , and Finn, A. (2004a). Government intervention. In Media economics: Applying economics to new and traditional media. Thousand Oaks: Sage, pp. 287–309. , and Finn, A. (2004b). Pricing and market segmentation.

In other words, advertising is a major US industry that employs a substantial number of people, and, in the process, aids the growth of its national economy. (In terms of dollars spent, the United States is by far the largest advertising market in the world. ) The Economic Impact of Advertising 19 But advertising has done more than provide paychecks for a sizable portion of the population (including those employed in manufacturing, who benefit indirectly as a result of increased demand for certain products).

Newspapers evolved as agenda setters in the twentieth century because editors and publishers established standards for objective and fair reporting while simultaneously erecting a “wall” between advertising and editorial departments to prevent advertisers from exercising influence over editorial matters. This wall led to consumer credibility. In an age of product placement and digital sponsorships of online content, this wall between advertising and other editorial content is breaking down – in news, as well as entertainment – with unknown consequences.

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