By Em Griffin
The main widely-used textbook for the communique conception direction, a primary examine communique concept analyzes the key communique theories at a degree that's acceptable for either reduce- and upper-level classes. The theories represented within the textual content mirror a mixture of foundational and up to date scholarship and strike a stability of clinical and interpretive methods.
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Additional info for A First Look at Communication Theory, 8th Edition
Goldberg’s designs were funny because the machines were so needlessly convoluted. 5 When you’ve concentrated on a subject for a long time, it’s easy to get caught up in the grandeur of a theoretical construction. indd Page 28 28 1/3/11 8:37 AM user-f469 /Volumes/208/MHSF234/gri34307_disk1of1/0073534307/gri34307_pagefile OVERVIEW Rule of parsimony (Occam’s razor) Given two plausible explanations for the same event, we should accept the simpler version. Yet the rule of parsimony—another label for the same principle—states that given two plausible explanations for the same event, we should accept the less complex version.
Some students are afraid to try. Like travelers whose eyes glaze over at the sight of a road map, they have a phobia about theories that seek to explain human intentions and behavior. I sympathize with their qualms and misgivings, but I find that the theories in this book haven’t dehydrated my life or made it more confusing. On the contrary, they add clarity and provide a sense of competence as I communicate with others. I hope they do that for you as well. ” Like everyone else, I often say things while speaking on automatic pilot—words, phrases, sentences, descriptions rolling off my tongue without conscious thought.
Although both of these scholars focus on the role of Peyton Manning in promoting MasterCard, Glenn’s and Marty’s approaches to communication study clearly differ in starting point, method, and conclusion. Glenn is a social scientist who works hard to be objective. When I refer to theorists and researchers like Glenn throughout the book, I’ll use the terms scientist and objective scholar interchangeably. Marty is a rhetorical critic who does interpretive study. Here the labels get tricky. While it’s true that all rhetorical critics do interpretive analysis, not all interpretive scholars are rhetoricians.