2.5-555M Regen-Superregen - Radio World

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In the case of the Views about news 23 former, social control was achieved through concord, folkways, mores and religion, in the case of the latter, it was achieved through convention, legislation and public opinion (Martindale 1961:84). The power of a political elite to control the mass media for the purpose of generating propaganda, designed to influence and manipulate public opinion, was first seen in Nazi Germany and in Stalin’s Soviet Union. These and other totalitarian regimes of the 1930s led to concerns about the ability of the media to exert power and control in other political systems.

Throughout the late fifteenth and early to midsixteenth century those in positions of power or desirous of influence were increasingly expected to be print literate. Where news is concerned, however, power relations were never a simple matter. As more works were printed, readers were not in thrall to just one authority; they were also able to study a variety of views and opinions, and to use them to form their own ideas. Such study was the precursor to the development of the ‘bourgeois public sphere’ (Habermas 1989) in eighteenth-century Europe, where individuals assumed a right to discuss their own opinions in public (see Chapter 4), effectively challenging the Church and other authorities (Williams 1998).

The point now was to maximize that market. With this came a familiar lament. : 20). This form of criticism has become a recurring theme, and today it is usually accompanied by the mantra that the news is ‘dumbing down’. The attack, then as now, focuses on the way the spread of news coverage represents a decline in cultural quality, promotes inaccuracies and is sensationalist (insincere). Indeed, the news was increasingly regarded as such in direct proportion to the numbers of readers, thereby producing the odd proposition that the news is increasingly untrue in accordance with its availability to greater numbers of people or, put another way, that the truthfulness and From ballads to broadcasting 37 sincerity of news decreases in direct proportion to its increase in availability to greater numbers of people.

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