By Susan Sweeney CA CSP HoF
With 1000s of confirmed assistance, instruments, and strategies, this freshly up-to-date edition explains tips on how to utilize the newest internet 2.0 developments and methods reminiscent of RSS, blogs, podcasting, and cellular advertising for on-line luck. marketers, company advertising managers, small enterprise proprietors, specialists, site owners, members, new media pros, and web site designers will locate this guidebook necessary for constructing on-line strategies. A better half site offers up to the moment online marketing information and elevated info. From optimizing web pages for se's and incorporating dynamic public kin ideas to offline merchandising and making sure consumer delight, this handbook is unbeatable for necessary on-line promotional assets.
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Additional resources for 101 Ways to Promote Your Web Site (101 Ways series)
These are all reasons that it is important that a page’s title reflect an accurate description of the page. More importantly, the title tag is typically what the target market sees in search results in some of the major search engines. 4 you can see that a typical search result consists of the title tag as the link to the Web site, a brief description of the Web site, and the URL. Every page of your Web site should have a unique title tag, and each title tag should accurately describe the page content.
If you are not sure whether you have access to a Web site traffic analysis program, check with your current Web site host to see if they provide one to you. If not, there are plenty of tools available to you. ) Keyword Suggestion and Evaluation Tools There are a number of services available that can help you with selecting the most appropriate keywords for your site. These services base their suggestions on results from actual search queries. com/select/KeywordToolExternal) to assist with keyword selection.
Here are some additional tips to keep in mind when refining your keywords master list: • Plural and singular keywords—Google matches exactly what the user searches for, so it is important to use both where possible. • Using the names of your competitors—Never include a competitor’s name in your keywords. Because several search engines read only a small amount of content for keywords, you lose valuable page real estate to irrelevant keywords when you use your competitor’s name. Designing Your Site to Be Search Engine Friendlyâ•… 23 • Common misspellings of words—There are many words that people misspell on a frequent basis.