By Andrew Griffiths
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Extra resources for 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
The voice used in your commercial will either command attention or it will be lost in the clutter of other messages. Most television commercials are 30 seconds long so there is little time to play with. Getting attention is the priority and once you have the viewer’s attention you need to keep it. This is done by keeping the viewer interested in what you have to say. Keep it simple, keep it clear and make sure the commercial has impact all the way through. 42 101 Advertise 29/6/06 1:41 PM Page 43 MAKING TELEVISION ADVERTISING WORK FOR YOU 17 What are demographics and how can you use them?
A lot of people read the various sections of the classifieds and they provide an inexpensive advertising option for many kinds of businesses. Have a glance through your local newspaper to see if there are advertising opportunities for your business to attract new customers from the classified section. 33 101 Advertise 29/6/06 1:41 PM Page 34 101 WAYS TO ADVERTISE YOUR BUSINESS Notes Advertising action list Things to do Completed 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 34 101 Advertise 29/6/06 3 1:41 PM Page 35 Making television advertising work for you Television advertising is the most accessible and the most influential form of advertising.
The main point I am making is that when advertising in newspapers you have the opportunity to reach the general reading public, or to target specific members of the reading public. Think about your advertisement and who it is you want to see it. This way you will increase the chances of your advertisement producing better results. 23 101 Advertise 29/6/06 1:41 PM Page 24 101 WAYS TO ADVERTISE YOUR BUSINESS 7 Size does count When it comes to deciding how big to make your newspaper advertisement, it is worth remembering that the larger the advertisement the more people will see it and subsequently read it.